B2C panel
Connect with diverse consumer audiences across markets, demographics, and segments to capture opinions, behaviours, and experiences at scale.
Download overviewAbout Xcel Global Panel
People power every market
Who we are
Xcel Global Panel is built on the belief that better decisions start with real people. As a proprietary panel under the Market Xcel umbrella, we provide access to a large, engaged, and carefully managed global panel, enabling research teams to connect with respondents who bring relevant, meaningful perspectives to every study.
By combining scale with a quality-led approach, we help turn participation into insights that matter. Our focus is simple: combining global respondent access, trusted quality, and real human perspectives to help businesses make smarter decisions for tomorrow.
Our vision
To create an online world where every voice is valued and rewarded.
Our mission
To connect organisations with the right respondents to generate reliable, high-quality insights at global scale.
At a glance
25+
Years research expertise
5M+
Panelists
80+
Countries covered
12,000+
Projects delivered
What sets us apart
We focus on building and managing respondent communities that deliver relevance, reliability, and stronger research outcomes. Through thoughtful recruitment, detailed profiling, fraud prevention, and strong data integrity measures, we support more relevant participation, efficient project execution, and insights businesses can trust.
- Diverse perspectives
- Global scale
- Uncompromising quality
- Advanced fraud prevention
- Trusted data integrity
- Agile delivery
Our panels
Specialised respondent communities
Built to support smarter research across consumer, business, and healthcare audiences.
B2B panel
Reach business professionals and decision-makers across industries, functions, and seniority levels for more targeted and relevant research.
Download overviewHealthcare panel
Access specialised healthcare audiences, including professionals, patients, and caregivers, for research that demands greater precision and relevance.
Download overviewCertifications and accreditations
Xcel Global Panel maintains a strong foundation of quality, privacy, and security across its research operations. Certified to ISO 20252 and ISO 27001, and aligned with GDPR and CCPA requirements, we are dedicated to ethical research conduct and responsible stewardship of data.
The people powering XGP
Reference — our team
The strength of Xcel Global Panel lies in the people behind it. Our team brings together varied expertise across research, operations, and community engagement, helping us create solutions that are thoughtful, relevant, and built for impact. We believe the best outcomes come from an environment where people are trusted to lead, contribute, and grow.
Meet the team — content and imagery can be added here as your organisation publishes bios and photos.
A global track record built on trust
Serving 700+ clients globally with 90% repeat clients — partnerships that continue well beyond a single project.
Client spotlight
Testimonials and a rotating showcase of client names can live here.
Global brandsResearch agenciesHealthcareTech & retailFinance
Connect with voices that matter
Tell us about your next study — we will help you reach the right respondents, fast.