Overview

A high-frequency online weekly telecom tracking study in India was conducted to capture ongoing insights into mobile SIM usage analysis, brand preferences among consumers and telecom usage trend analysis India. The study aimed to provide a continuous and up-to-date view of SIM brand penetration, usage patterns, and regional dynamics in a fast-evolving telecom market intelligence India.

The mobile connectivity behavior research focused on active mobile SIM users aged 15–50 years, covering both males and females across multiple cities in India. By delivering approximately 1,000 completed interviews every week, the study enabled consistent trend monitoring and reliable data-driven decision-making.

Business Challenge

India’s telecom market signals a is highly competitive and dynamic behaviour, with frequent changes in brand preference, usage analytics, and consumer switching patterns. The client required a solution that could:

• Deliver fresh, reliable insights on a weekly basis

• Maintain data consistency and comparability over time

• Capture insights across diverse demographics and geographies

• Ensure speed, scale, and quality simultaneously

Traditional ad-hoc studies were insufficient to track rapid market shifts, creating the need for a robust, scalable quantitative telecom tracking methodology.

Approach

A quantitative online brand tracking study was implemented exclusively in the Indian market using a streamlined and scalable research framework by our team at Xcel Global Panel:

• Weekly fieldwork cycles with continuous sample refresh

• Target audience: Mobile SIM users aged 15–50 years (male and female)

• ~1,000 completes per week with a 10-minute LOI

• High incidence rate (~80%), enabling efficient sample delivery

• Structured quotas across age, gender, and cities to ensure representativeness

• Rigorous quality controls, including speed checks and response validation

The online methodology ensured rapid deployment, real-time monitoring, and consistent weekly delivery without compromising data quality.

Results

• Successful delivery of ~1,000 quality completes every week

• Consistent and comparable data enabling longitudinal trend analysis

• Actionable insights into SIM brand performance tracking, mobile network choice analysis, mobile service consumption patterns, and regional differences

• High operational efficiency supported by a strong incidence rate

• Reliable intelligence to support ongoing strategic, marketing, and planning decisions

For all kinds of telecom consumer behavior analysis and mobile connectivity usage trends in India, Xcel Global Panel is your go to partner.